Commissioned by CITV, Bottletop has designed and animated the latest sponsorship animation for one of the world's leading toy manufacturers, Hasbro. The ident features one of Hasbro's leading products, a new Nerf blaster called Barricade RV-10 and appears before the titles and during the commercial breaks for the television programme "The Cool Stuff Collective" which airs in January 2011.
Be afraid.
As everyone else was lurching back from their office Christmas parties we were still toiling away at Bottletop HQ. Having pitched several ideas to children's channel CITV we were commissioned to produce fifteen break bumpers for the new year with a delivery date just before Christmas. Each ident consists of a ten second animation into, and out of, the commercial break. Bottletop developed a series of quirky quiz questions with suitably silly answers to amuse and engage the target audience of 7-10 year olds. The idents are now showing on CITV.
We were incredibly busy before Christmas and had no time to update the blog with what we'd been up to. We had lots of TV work, some print design and web - so a bit of everything. The biggest project of the lot was the production of a DVD for a major transport infrastructure company (we're not allowed to say who). We travelled to Glasgow, Manchester, York, Derby, London and Brighton to complete filming and then we edited and did lovely graphicy bits back at base in Nottingham. The client cried at the first viewing which we decided to take as a good sign......
