Commissioned by CITV, Bottletop has designed and animated the latest sponsorship animation for one of the world's leading toy manufacturers, Hasbro. The ident features one of Hasbro's leading products, a new Nerf blaster called Barricade RV-10 and appears before the titles and during the commercial breaks for the television programme "The Cool Stuff Collective" which airs in January 2011.
Be afraid.
As everyone else was lurching back from their office Christmas parties we were still toiling away at Bottletop HQ. Having pitched several ideas to children's channel CITV we were commissioned to produce fifteen break bumpers for the new year with a delivery date just before Christmas. Each ident consists of a ten second animation into, and out of, the commercial break. Bottletop developed a series of quirky quiz questions with suitably silly answers to amuse and engage the target audience of 7-10 year olds. The idents are now showing on CITV.
We were incredibly busy before Christmas and had no time to update the blog with what we'd been up to. We had lots of TV work, some print design and web - so a bit of everything. The biggest project of the lot was the production of a DVD for a major transport infrastructure company (we're not allowed to say who). We travelled to Glasgow, Manchester, York, Derby, London and Brighton to complete filming and then we edited and did lovely graphicy bits back at base in Nottingham. The client cried at the first viewing which we decided to take as a good sign......
We shall be closing the office from 5pm on 23rd December and we shall reappear on January 4th 2011.
If you have an enquiry please email us as we shall be checking in regularly....
Have a great Christmas and New Year from all at Bottletop
Bottletop is presenting a keynote talk at the Creative Careers Conference on November 25th. Organised by New College Nottingham for the benefit of its students the conference runs from November 22nd through to November 25th and features many East Midlands-based creative companies whose work ranges from games design to textile crafts. Bottletop will include case histories of various projects and give an overview of life inside a multi-skilled creative agency as well as top tips on getting into, and surviving in, the industry.
Bottletop has delivered two 4-minute animations to EMDA (East Midlands Development Agency) designed to encourage SMEs to explore opportunities available to help their businesses expand. Bottletop was asked to adhere to the existing brand guidelines and established style of illustration used in EMDA's printed materials. We created new illustrations, as well as developing existing ones, translating some of them into 3D objects for greater interest and flexibility. The animations will run in reception areas, on the web and at business events as well as being available on DVD.
Share a Story is a writing competition for children sponsored by First Light. Children were asked to provide a short story and a storyboard to show how their idea could be animated. The winning entries included Jade Marshall's 'Farmer Frank'. Bottletop was commissioned by children's channel CITV to animate the story which revolves around a group of disgruntled farm animals who are determined to stop the hungry crows from eating all the farmer's corn. The short animations will be shown regularly between programmes on CITV.
On July 14th Bottletop appeared on BBC East Midlands Today as part of a feature on the creative industries in Nottingham. The media centre where we have been tenants since November - Antenna - was the focus of the piece which looked at the variety of activity within the building and the added value for businesses in being part of a creative hub. With some of the team in Manchester, working with CITV, and the inevitable summer holidays we were a bit thin on the ground but we hope we gave viewers a good idea of what we get up to at Bottletop HQ. See the whole piece here
